Category: viral video

Snap, crackle, whizzz: How Kellogg coped with a viral video

rising tides

March 11, 2016:  Posted online: a 43-second video showing a man urinating onto a Kellogg’s conveyor belt, clearly contaminating a Kellogg’s product. The video went viral and spread to mainstream media.

Kellogg found itself responding over social media at the same time it was learning the facts.

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