Snap, crackle, whizzz: How Kellogg coped with a viral video

rising tides

March 11, 2016:  Posted online: a 43-second video showing a man urinating onto a Kellogg’s conveyor belt, clearly contaminating a Kellogg’s product. The video went viral and spread to mainstream media.

Kellogg found itself responding over social media at the same time it was learning the facts.

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Twitter Ads. Useful?

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Can paid Twitter Ads lift your next public relations campaign?

A strong Twitter presence can be a connection—as Adam Gray says in Brilliant Social Media—“to the pulse of what’s happening in the world.”

For free! But there’s also a place to pay.

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