March 11, 2016: Posted online: a 43-second video showing a man urinating onto a Kellogg’s conveyor belt, clearly contaminating a Kellogg’s product. The video went viral and spread to mainstream media. Kellogg found itself responding over social media at the same time it was learning the facts.
“Just give me the facts, I don’t care what it looks like.” Have you met this person?
A strong Twitter presence can be a connection—as Adam Gray says in Brilliant Social Media—“to the pulse of what’s happening in the world.” For free! But there’s also a place to pay.