March 11, 2016: Posted online: a 43-second video showing a man urinating onto a Kellogg’s conveyor belt, clearly contaminating a Kellogg’s product. The video went viral and spread to mainstream media.
Kellogg found itself responding over social media at the same time it was learning the facts.
29 seconds about the synergy of words and visuals.
Looking for a book? Try Garr Reynolds’ Presentation Zen: Simple Ideas on Presentation Design and Delivery. Here’s a sample:
Ask yourself this: What information are you representing with the written word…that you could replace with a photograph, image or graphic? You still need text for labeling and other things. But if you are using text for describing something, you probably could use an image more effectively.
Video: Robyn Fox. Video images and headlines: The refugee crisis: 9 questions you were too embarrassed to ask; Texas Drought Project; Over 1000 New Species Found in New Guinea; Honestly, who has time for this gratitude and happy, feel-good stuff?
“Just give me the facts, I don’t care what it looks like.”
Have you met this person?
A strong Twitter presence can be a connection—as Adam Gray says in Brilliant Social Media—“to the pulse of what’s happening in the world.”
For free! But there’s also a place to pay.