Snap, crackle, whizzz: How Kellogg coped with a viral video

March 11, 2016:  Posted online: a 43-second video showing a man urinating onto a Kellogg’s conveyor belt, clearly contaminating a Kellogg’s product. The video went viral and spread to mainstream media. Kellogg found itself responding over social media at the same time it was learning the facts.

Words + visuals = stories

29 seconds about the synergy of words and visuals. Looking for a book? Try Garr Reynolds’ Presentation Zen: Simple Ideas on Presentation Design and Delivery. Here’s a sample: Ask yourself this: What information are you representing with the written word…that you could replace with a photograph, image or graphic? You still need text for labeling and other things. But if you are using text for describing something, you probably could use an image more effectively. Video: Robyn Fox. Video images and headlines: The refugee crisis: 9 questions you were too embarrassed to ask; Texas Drought Project; Over 1000 New Species Found in New Guinea; Honestly,…